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6×6 With PublishED and SYP Scotland

November 10th, 2017 | Posted in Blog | Comments Off on 6×6 With PublishED and SYP Scotland
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October’s event organised by SYP Scotland introduced six speakers who work in publishing sphere. The six minute talks were on Editing, Right Sales, Production, Publicity and Marketing, Sales and Bookselling. Each speaker talked about their roles and responsibilities they are facing every day at work.

The first speaker was Rosie Howie, Publishing Manager at Bright Red, talking about her editorial role. It is very important to build a relationship with all colleagues if you want the work to go as smoothly as it can. An editor is involved in content creation from the moment a manuscript has been delivered to proofreading, and has to be able to produce quality material with limited sources.

Laura Jones is a freelancer and co-founder of 404 Ink, an independent publisher of books and literary magazines. Her talk was about her first success, magnus opus and the first mistake, she was talking about importance of style and design, and how easy is to make ebooks ugly.

Laura was followed by Jamie Norman, Campaigns assistant at Canongate and writer, who showed us the importance of marketing and publicity for publishers. His work is to promote books in magazines, newspapers and blogs, be sure to market them soon after they are published and to keep in contact with partners and try to meet them face to face. Canongate also keep talking about their books on social media and create big physical ads, which are expensive but make a huge difference. To make them effective it is important to engage people with design and think who is going to look at the advert.

Vikki Reilly energetically took us to the world of Sales. She happily works for Birlinn Ltd, daily talking to book buyers and booksellers, who are passionate about books as much as she is. She organises author events in bookshops, where she gets a feedback about a book from readers. Working in sales she gets to know everything, what formats work for specific books, design, she has to stay in contact with editors to really know the book etc. If deadlines change, she has to let bookstores know. When she gets a book report, numbers make sense to her, because she knows the story behind them. So, her answer to a published book is not I cannot sell it but how can I sell it, whilst being imaginative and honest with booksellers.

The talk I was looking the most forward to was by Rights Manager at Black & White Publishing, Janne Moller. Her role is to know the taste of as many commissioning editors around the world as possible. She sells translation rights at book fairs and via email by selling catalogues. Since book fairs are very expensive it is good to get funding or fellowships. She was also talking about how meetings at book fairs look like, what is the role of subagents and literary scouts and why are they important.

Mairi Oliver beautifully concluded the evening with sharing her passion for the Lighthouse, the Radical Bookshop in Edinburgh. There they organise events, festivals and book fairs. It is an independent bookshop which brings new voices to the market and aims to hold 15 % of female writers and 15 % of black or minority–it curates the world that is out there.

All the speakers interestingly described their daily publishing world and perhaps encouraged students to try themselves in a role they had not thought about before.

 

 

 

 

 

 

 

 

 

Photo credit: SYP