http://www.lebenssalz.ch http://www.paulplaza.nl http://www.ostendsurfing.be http://www.qsneaker.nl http://www.wtcbentille.be http://www.thegooddeal.ch http://www.kantoorencreatief.nl

Farrah Yijia Chen, MSc in International Publishing Management, 2007

March 13th, 2011 | Posted in Alumni | Comments Off on Farrah Yijia Chen, MSc in International Publishing Management, 2007

I always remember the first day when I entered Stirling. “Although the degree you will get is called an MSc in International Publishing Management (IPM), not MBA, it’s actually very much like a MBA, because we are training you in management.”

And thanks to this intensive one year training by Stirling, with another year’s working experience via the IPM program, I co-founded a media company after going back to China. Soon after, we brought in the world’s first technology magazine – MITs Technology Review. Now I’m also working in the ecommerce business, serving as Operational Director for Xiu.com, the no.1 fashion ecommerce company in China. No matter whether dealing with traditional media like Newsweek and the New York Times, or with new media like social networking sites and Twitter, I always find the knowledge and thinking prompted by Stirling’s program is very helpful to me.

Stirling has not only taught me about publishing, media and communications, but more a whole new perspective of looking at the business world.