Mariclaire White, PhD in Publishing Studies

March 27th, 2015 | Posted in Student Profiles | Comments Off on Mariclaire White, PhD in Publishing Studies

mw Working Title: Promoting Scottish Books in the 21st Century: An Investigation into the Sustainability of Scotland’s Literary Culture

Topic: Examining the issues which face book culture in  Scotland in the 21st Century, including decreasing printed  book sales, the rise of digital media and competing consumer  demands. My research looks at alternatives to traditional  book production, such as digital innovation, and the growth  of literary tourism to continue the important role of literature  culturally and economically in Scotland. Ultimately, I hope  my research offers insight into this important time of change for the Scottish publishing industry and provides recommendations to publishers and organisations to achieve sustainability.

This research degree is supported by the AHRC Doctoral Training Partnership run by the Scottish Graduate School for Arts & Humanities

Research interests: Scottish Publishing, Book History, Cultural Policy, Literary Tourism, Scottish Identity, Digital Innovation, Gamification of Literature



  • AHRC Studentship (2014-2017)