http://www.lebenssalz.ch http://www.paulplaza.nl http://www.ostendsurfing.be http://www.qsneaker.nl http://www.wtcbentille.be http://www.thegooddeal.ch http://www.kantoorencreatief.nl

Publishing Scotland Annual Conference 2012

March 4th, 2012 | Posted in Blog | Comments Off on Publishing Scotland Annual Conference 2012
Tags: , , , ,

This year the Publishing Scotland Annual Conference took place at Edinburgh’s Royal College of Physicians on Monday 27 February. Following registration and a number of freebies, an assortment of publishing professionals and students congregated in the main auditorium (at a somewhat vertiginous height!) ready to catch the pearls of wisdom thrown their way.

After a warm welcome from the Chair and Chief Executive of Publishing Scotland, Bob McDevitt and Marion Sinclair, the conference was in motion. The most engaging speeches, for me, were delivered in the morning session. The key note speech came from Alan Clements, Director of Content at STV on ‘Future-Gazing-what’s in store for media and culture in the next few years.’ Clements pushed that in this day and age there is an issue of content, rather than the means of distribution in broadcasting and publishing. After all, “content is king” Clements later declared. Ultimately, Clements argued that publishing and TV should be more engaged than they already are. He also stated that Scotland has become the “other” in UK terms, thus publishers and TV should work together to create new Scottish-centric material.

Steve Bohme, Research Director of Book Marketing Ltd gave an insightful talk on key retail market trends. His decision to use a weddings metaphor in his slides was very effective but left some of us disheartened with the lack of real cake during refreshments…

Then came the presentation that was a firm favourite of mine, Social Media Consultant, Jon Reed speaking about ‘Publishing Direct-reaching readers online using social media.’ Social media is certainly proving to be one of the principle ways to reach consumers as Reed presented the staggering facts of there being two billion people online, 850 million on Facebook and approximately 500 million Twitter users worldwide! Reed was very insightful and revealed numerous ways to reap the benefits of social media marketing that many social media fiends would not even think of!

The afternoon sessions were less digitally focused but nonetheless enlightening with talks ranging from metadata (from Nielsen Bookscan) to Scottish library partnerships. At the end of proceedings Publishing Scotland kindly set up a Q&A session for us students, which gave us a valuable 45 minutes to grill those already in the industry.

My thanks go to Publishing Scotland for a fascinating and well-organised day.

– Vicky Sugden

Image by Sandy Young Photography