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design book

Designed by Apple in California

November 18th, 2016 by Sharna | Posted in Blog | Comments Off on Designed by Apple in California
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designed-by-apple-in-california-1Apple Inc. is pretty much known by everyone at this point in time, but if you don’t know, Apple is a technology company founded in Cupertino, California, in 1976 (that’s right, Apple is 40 years old!). They supply all sorts of tech products: iMac, iPhone, iPad, iPod, basically iEverything. But this post is not a tech post, it’s a publishing post, because Apple have released a coffee-table book entitled Designed by Apple in California. Perhaps not the catchiest title, but it does tell you mostly what you need to know; it’s a book featuring 450 images, depicting Apple products over the last 20 years.

Designed by Apple in California is available in two sizes: small and large. Both are pretty highly priced; the small one will cost you $199 (£160.04) and the large version will set you back $299 (£240.46). To me, that seems a little obnoxious on Apple’s part; they’re going to charge you $300 to show off how nice their stuff looks. But enough about my personal opinions of Apple’s pricing strategy, let’s have a look at what that money will get you.designed-by-apple-in-california-2

The book is published by Apple themselves. Apparently, it’s been in development for 8 years. It’s printed on specially milled, custom-dyed paper with gilded matte silver edges, using 8 CMYK colour separations, and low-ghost ink. This type of ink is less likely to transfer or show through on the other side (hence ghost) and it also yellows less than regular ink. Probably a good call, considering the whole book is colour photographs – you do not want that seeping through onto the other side. Both volumes of Designed by Apple in California are white, linen-bound hardcovers, which mimics the sleek effects of Apple’s tech products.

Credit where credit’s due, it does look like a beautiful design book. You can’t fault the quality of the product and the effort that has gone in to the design and production of Designed by Apple in California, but my issue with it in general is simply: why? You can quite easily imagine it gracing a fancy, modern house or perhaps the Apple offices, but I just don’t really see it appealing to anyone else. It has also been noted by some that the book is really just Jony Ive (Apple’s chief designer) giving himself a bit of a pat on the back for his lovely design work.

All in all, it is a beautiful looking piece of work, but in my opinion, it seems unjustified and somewhat self-indulgent. But, being that Apple products are adored by so many, I’m more than certain that the limited supply it will sell itself, and that Apple will probably think about making another one, some 20 years in the future.

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Photos from Apple.

By Sharna Vincent