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Faber & Faber

Publishing Prizes 2014-15

November 13th, 2015 by SCIPC | Posted in Blog | Comments Off on Publishing Prizes 2014-15
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The Stirling Centre for International Publishing and Communication at the University of Stirling is delighted to make the following awards to students who are graduating from the MLitt in Publishing Studies 2014-15.

  • The Freight Books Prize for Publishing Design – Kerry McShane
  • The Faber & Faber Prize for Digital Innovation – Sarah Boyd
  • The Publishing Scotland Prize for the Best Dissertation – Sarah Webster
  • The Routledge Prize for the most Distinguished Student on the MLitt in Publishing Studies – Heather McDaid

All the prizes are sponsored by our Industry Advisory Board.

Outlander

Kerry McShane is the recipient of the Freight Books Prize for Publishing Design. For this, she produced the design project The Outlander Kitchen, focusing on a set of recipes inspired by the books and TV series by Diana Gabaldon. For this, Kerry wins £100 of cash and £100 of books of her choice from Glasgow-based publisher Freight Books. Kerry is currently working as an associate editor at Gibbs Smith in Layton, Utah.

Sarah Webster’s prize-winning dissertation, for which she will receive £100 of books of her choice from Publishing Scotland, is titled ‘To what extent does book jacket and cover design influence sales?’. The dissertation, as its abstract explains, ‘concludes that cover design significantly influences book sales. It further supports the idea that the continued investment in quality, cutting-edge jacket design, coupled with a greater level of market research by publishers in what retailers and consumers want, will ensure that the print book continues to thrive, whilst forcing the design of the ebook as we currently know it to seek further improvement.’

VAMPSarah Boyd is the winner of the Faber & Faber Prize for Digital Innovation, for her work on an interactive poetry app, VAMP. Sarah’s award consists of a placement with Faber & Faber in London, during which she will have the opportunity to meet with staff from Faber Digital, Faber Factory, and the marketing team. A previous recipient of the award, Claire Jeffery, writes about her experience here.

Finally, the recipient of the Routledge Prize for the most Distinguished Student on the MLitt in Publishing Studies, thus winning £200 of books from Routledge, is Heather McDaid. Heather’s overall grade profile on the course was consistently high, as was her wider contribution to the life and environment of the MLitt in Publishing Studies. Heather is now publishing assistant at Bright Red, and social media officer for SYP Scotland, as well as freelancing.

Professor Claire Squires, Director of the Stirling Centre for International Publishing and Communication, commented that ‘Every year, we’re impressed and delighted by the quality of work produced by our students on the MLitt in Publishing Studies, and the commitment they show to the development of their careers in the publishing industry. It’s wonderful to be able to award some of the very best of the work with prizes from our Industry Advisory Board partners. We congratulate the individual students on their creativity, knowledge, skills and understanding of the publishing industry, and are particularly delighted to be able to have prize-winning work which celebrates digital savvy and entrepreneurialism – key attributes for the publishers of the future.’

 

Gaelic Books Council Scholarship report – Liam Crouse

February 9th, 2015 by SCIPC | Posted in Blog | Comments Off on Gaelic Books Council Scholarship report – Liam Crouse
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Liam Crouse, the first recipient of the Gaelic Books Council Scholarship, reports on his award:

Profile-Publishing1My initial interest in Scottish Gaelic literature was fostered during my undergraduate degree in Celtic and Archaeology at the University of Edinburgh. Two forms of prose, the short story and the novel, were instrumental by both fostering my linguistic ability and cementing my interest in Gaelic-language literature. Following graduation, during my return home, my once fluent conversational skills began to ebb. However, by engaging with the modern literature, I was able to keep some semblance of fluency. It was during this period that I recognised the importance of literature to minority languages – not only in terms of cultural value, but also to foster usage and regeneration.

Unlike the English-language publishing industry, in the Gaelic world we need more – more books, more authors, more publishers, more support. That was one of the reasons for creating the Gaelic Books Council scholarship. Initiatives within the past decade have focused on populating the literary corpus with quality works of prose. All the while continuing with those initiatives, new efforts are being exerted towards developing publishing capacity.

Through the course at the University of Stirling, I have gained an industry-oriented knowledge-base of the publishing industry, both in Britain and abroad. Courses in marketing strategies, business acumen, digital skills and publishing dynamics complemented each other in insightful and appealing ways. These skills were brought together in my publishing project – a geospacial app mapping out the life of the celebrated Gaelic poet Duncan Bàn MacIntyre along the West Highland Way, for which I was awarded the Faber & Faber prize for digital innovation. Towards the conclusion of the course, my thesis concerning the market for Gaelic books allowed me to investigate the multifaceted industry in a way which combined my zeal for the language with my interest in business and marketing practice.

Throughout the course, I gained first-hand experience working with publishers both big and small. The Gaelic Books Council arranged two internships at Gaelic-language publishers, one in Stornoway (Acair)and the other in Highland Perthshire (Grace Note Publications). While working with Grace Note, I helped in the translating of a children’s book which just recently was published in late November. I also secured an internship at the multinational publisher, HarperCollins, working on bilingual dictionaries. The contrast between large and small, multinational and local, and English and Gaelic made for interesting comparison.

I further became involved in Gaelic publishing in a more entrepreneurial spirit in December 2013, when news broke about the termination of Gaeldom’s sole magazine. A small group of enthusiasts and I rose to the challenge and established the first e-zine in the language called Dàna. The past year has been immensely enjoyable and enlightening, allowing me to directly apply many points from the degree. The e-zine is a tangible project with which I feel like I am helping to progress the language’s literature and we intend to continue developing the site’s outreach and influence in the coming years. It will certainly keep me busy!

The scholarship and degree have been both interesting and engaging. To those prospective publishing students: not only will it provide the keen librophile with a good balance of business sense, it will also equip you with the knowledge and connections that will allow you to thrive within the industry.

Note: Liam will shortly be taking up a post as Gaelic Development Office at Ceòlas Uibhist Ltd.

Behind the Digital Scenes at Faber & Faber

October 17th, 2014 by SCIPC | Posted in Blog | Comments Off on Behind the Digital Scenes at Faber & Faber
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FFAs the incredibly honoured 2013 winner of the Faber & Faber prize for Digital Innovation, I travelled down to London for an incredible two-day tour behind the digital scenes at Faber.

I visited three amazing departments with digital publishing at their core: Digital, Faber Factory and Marketing. And what was surprising was how digital was intrinsic to each, and yet, they were completely different.

The Digital department made the nerdish inner me very happy. Running through Faber’s app history, from the innovative The Waste Land app through its infamous Malcom Tucker and stunning Shakespeare apps, we arrived at its newest release The Animator’s Survival Kit. Faber took the teaching aid for animation and cartoon drawing by renowned artist Richard Williams and translated it into a digital format as only it could, once again breaking the mould for digital. The Survival Kit uses digital to teach, introducing features that add to the text, such as controllable animation sequences to see frame-by-frame movement, grasping a truth that not many understand: digital cannot simply be a copy of a paper product. The best bit, however, was when I got the chance to give feedback on the digital brief for an upcoming app… very exciting.

Suitably geared up from a morning in apps, I moved on to find out more about Faber Factory and its digital services for publishers. I was a starstruck in a different way, as I’d seen Faber Factory, one of the driving forces in the UK behind digitalisation among the smaller publishers, first-hand in my internship and repeatedly in my digital-focused dissertation. While gains of digital can be immense, the cost is prohibitive for small publishers, and increasingly large players in the market leave little room. And that is where the incredibly enthusiastic Factory team come in, managing, converting, and negotiating on behalf of their clients. I had a great time finding out more on what they did, and left very much convinced that one of the very few publishers offering services is doing it right.

A screenshot from Claire Jeffery’s prize-winning Jekyll & Hyde app

The next day I ventured further up the stairs to find out more about digital marketing. I’ll admit I expected to hear the usual vague buzzwords: ‘social media’, ‘online presence’, ‘SEOs’, etc. So when I actually arrived at the department it was refreshing to discover more about digital marketing beyond social media and videos. I saw how the traditional eclectic Faber was balanced with a new digital approach based on big data. Faber is one of the publishers just beginning to explore big data and it is amazing how much can be revealed. A search for my favourite author Jasper Fforde revealed key phrases, new releases, who was talking about him, which websites they visited… It was incredible and showed the impact that digital innovation is having on marketing. What I appreciated in my visit to marketing in Faber was the shift to a targeted approach based on statistics and information with the same heart and passion underneath, exactly as I’d always thought the process should be.

I saw three different sides to digital in my visit, each different and each needed. But what also really struck me was how, in little under a year through the Publishing Studies course at the University of Stirling, I’d gone from knowing a little about the publishing process to having a in-depth understanding not only of traditional publishing but also of the challenges and opportunities of digital publishing. I found myself debating all sorts of related issues with very passionate people and that was what struck me. To get into publishing you have to be absolutely passionate for what you want do. Every comma in every book, every new innovation, every campaign and every interaction along the chain is driven by people who care deeply about publishing.

On a personal note, there are a couple of things I will take away from this.

(1) Always say yes to a free book.

(2) There is only one way a literary trip to London should end: an Agatha Christie play, a visit to Baker Street and the exploration of many bookshops.

(3) Be completely and utterly passionate in everything you do.

I’d like to thank all the people from the University of Stirling and Faber & Faber who made the trip possible and everyone on the two-day tour who were so welcoming and encouraging.

Claire Jeffery now works at Prepress Projects in Perth.

 

 

Publishing Prizes 2012-13

November 8th, 2013 by SCIPC | Posted in Blog | Comments Off on Publishing Prizes 2012-13
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The Stirling Centre for International Publishing and Communication at the University of Stirling is delighted to be making the following awards to students who will be graduating from the MLitt in Publishing Studies on 22 November 2013.

• The Freight Books Prize for Publishing Design – Lina Pettersson Langlee

• The Faber & Faber Prize for Digital Innovation – Claire Jeffery

• The Publishing Scotland Prize for the Best Dissertation – Lina Pettersson Langlee

• The Taylor & Francis Prize for the most Distinguished Student on the MLitt in Publishing Studies – Joanne Marjoribanks

All the prizes are sponsored by members of the Centre’s Industry Advisory Board, several of whom are offering prizes to students in the Centre for the first time.

Lina Pettersson Langlee is the recipient of both the Freight Books Prize for Publishing Design and the Publishing Scotland Prize for the Best Dissertation. For the former, she took on a challenging design project, producing a beautiful final product which demonstrated panache, clever choices, and strong understanding of the potential market for her book, Dear Father… For this, Lina wins £100 of cash and £100 of books of her choice from Glasgow-based publisher Freight Books.

Lina’s prize-winning dissertation, for which she will receive £100 of books of her choice from Publishing Scotland’s BooksFromScotland.com website, was titled ‘Is Text No Longer Enough? A Look at the Digital Turn of “New Literacies” and Going Beyond the Text’. The dissertation examines how publishers are attending to new digital literacies, and included case studies of The 39 Clues and Pottermore. Her conclusion to the question of whether text is no longer enough? Simultaneously yes and no. Lina is currently working on a freelance basis for a number of companies, including Freight Books.

Claire Jeffery is the winner of the Faber & Faber Prize for Digital Innovation, for her work developing the concept of and designs for an app based on Robert Louis Stevenson’s Jekyll and Hyde. Claire’s work here demonstrated strong knowledge of the original text, including how to adapt and gamify it for a digital market. She embraced the digital medium’s capacity for extra material and interactivity. Her award will consist of a two-day placement with Faber & Faber in London, during which she will have the opportunity to meet with the heads of Faber Digital, Faber Factory, and the marketing team. Claire is now working as Production Assistant at Prepress Projects in Perth.

Joanne Marjoribanks is the winner for the Taylor & Francis Prize for the most Distinguished Student on the MLitt in Publishing Studies, thus winning £200 of books from T&F. Jo’s overall grade profile on the course was consistently high, and she produced extremely strong work including a dissertation which examined ‘The Soul of the Indie Bookseller’, and a publishing project in which she created a guidebook for families with teenagers whose siblings are autistic.

Professor Claire Squires, Director of the Stirling Centre for International Publishing and Communication, commented that ‘It’s a great validation of our MLitt in Publishing Studies to have these industry-sponsored prizes, which showcase the work of the Centre and its students. We congratulate the individual students on their creativity, knowledge, skills and understanding of the publishing industry, and are particularly delighted to be able to have prize-winning work which celebrate digital savvy and entrepreneurialism – key attributes for the publishers of the future.’