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publishing PhD

Morven Gow, PhD Publishing Studies

November 15th, 2018 by Morven Gow | Posted in Student Profiles | Comments Off on Morven Gow, PhD Publishing Studies
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Working Title: Negotiating Authenticity in 21st Century Book Publishing

Topic: Worth £4.8bn to the UK economy while playing a central role as generator of IP underpinning other creative industries (TV, film, and theatre), book publishing merits concentrated examination. Authenticity lies at the heart of publishing, desired by readers and sold by publishers. My research will ask how the experience of authenticity in book publishing cultures is produced, negotiated, and contested; and if the tension between commercial demands and the desire for authenticity on the part of the consumer/reader resolved.

Research Interests: authenticity, book publishing, book history, book marketing, creative industry, heritage industry, cultural economy, psychology, sociology, marketing

Supervisors:

Professor Claire Squires (Stirling Centre for International Publishing)

Professor Sian Jones (Centre for Environment, History, and Policy)

Studentships: SGSAH AHRC DTP Scotland Funded Studentship

Links:

Morven on Twitter: @Morv60

Morven on LinkedIn