http://www.lebenssalz.ch http://www.paulplaza.nl http://www.ostendsurfing.be http://www.qsneaker.nl http://www.wtcbentille.be http://www.thegooddeal.ch http://www.kantoorencreatief.nl

publishing

Wendy Russell, MLitt in Publishing Studies 2017-18

November 10th, 2017 by Wendy Russell | Posted in Student Profiles | No Comments
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A mature student, I have recently graduated from Stirling Uni.  in Heritage and Conservation and through the course of my studies, I was able to do modules in History and English (always my favourite subjects at school).  I decided that I wanted to stay on to do a Masters and searched for a course that would give me greater employability, but that I also enjoy.  I have been self-employed for many years and ideally would like to continue with this in some form after the course.  Hopefully, throughout this year I will find a focus for business development which would utilise my knowledge of the heritage sector and combine this with publishing.

I have been a volunteer at the Battle of Bannockburn Centre and the Anne Frank Trust and more than anything else, I would say that this taught me to be flexible in what you want to do and be open to new ideas.

I feel that this is a really interesting time in publishing and that we have the opportunity to be a part of the changes that are taking place.

 

Lucie Santos, MLitt in Publishing Studies 2017-18

November 10th, 2017 by Lucie Santos | Posted in Student Profiles | No Comments
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I am very fond of travelling, of discovering a new culture and a new way of thinking. Sometimes, I just observe people and I see what they want to do or who they want to be. So, one of the best way for me to get into culture and to develop my critical thinking is to read books. As an editor, you take part in someone’s dream and you have to meliorate it and to think how their book can interest someone else.

After my A-level in France, I searched what I wanted to do and I found my life’s passion: working in publishing and books. I did my bachelor’s degree in publishing at Paris-Descartes University. I developed my skills in digital publishing and made different internships in bookshops and in indie publishing houses. I am particularly interested in South American literature. That is why I made an internship in a publishing house in Buenos Aires. I learned a lot from this experience and I can speak fluent Spanish.

Thanks to that I made an apprenticeship last year in Nathan, a publishing house in Paris, working at the Spanish methods department. I made some copy-editing in French and Spanish, proofreading, iconography researches and I was in charge of the rights for the texts and images of two textbooks. I really enjoyed getting in touch with literary agents, sending contracts and respecting the copyrights. It was really interesting and I realized that to follow my dreams and create my own publishing house specialized in translated fiction, I should improve my English. I chose Stirling University because I wanted to discover the Scottish culture and develop my skills in publishing. I am very passionate about the classes and I really want to work in this sector.

If you are interested in my work, you can have a look at my Linkedin profile.

Yuehan Chen, MLitt in Publishing Studies 2017-18

November 10th, 2017 by Yuehan Chen | Posted in Student Profiles | No Comments
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Hi, I am Yuehan Chen, you can also call me Hannah.

I come from the city of Chengdu in China, the hometown of pandas and spicy hotpot. I have loved reading since I was a little girl. Bertrand Russell once said: “There are two motives for reading a book: one that you enjoy it; the other that you can boast about it”, and mine is the former. I really enjoy the time when I immerse myself in the world of words, which brings me peace and pleasure. Gradually, I began to think about that what a mystery the word is and how these words are printed and published. And because I wanted to figure out the secret of words, my interest in Publishing grew and grew. Therefore, in February 2016 I started to teach myself the basics of publishing. I choose to study this course in Stirling University in order to get a more comprehensive understanding of publishing and put the publishing knowledge I have learned into practice.

When I was an undergraduate I worked as the Vice Chairman and Outreach Minister of the Students Union, and I gained many experiences from it that I think can be applied to publishing such as organising a program of events, how to apply for sponsorship and how to save money, which I think is important in publishing. I studied Applied Psychology in Nanjing for four years – it was interesting and I really enjoyed it. But after four years,  I found that the more Chinese psychology books I read, the fewer  options I had for what to read next, as there are not so many psychology textbooks written in Chinese. After graduating from Stirling I want to produce more high quality Chinese psychology textbooks or magazines, and since I am really interested in book design now, maybe I will do some psychology textbook translation or design in the future.

You can find me on

instagram@hannahhh08

Twitter@yuehan_chen

 

Floris Books – Chani McBain & Sarah Webster

October 30th, 2017 by Kate Bailey | Posted in Blog | No Comments
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Our visiting speakers in week five were Chani McBain and Sarah Webster (a graduate from our MLitt) from the marketing department of Floris Books in Edinburgh. 70% of the books Floris publishes are children’s books, making them Scotland’s largest children’s publisher. The other 30% of their output are books for adults based around Rudolph Steiner education, philosophy, and holistic living. Floris likes to keep most of their work in-house, so they use very few freelancers and the people that work there usually work on all of their titles. The exception is that they have one person working exclusively on the adult books because he has specialist knowledge of the subject.

Chani explained to us that all the departments in Floris work very closely to make sure that all the elements of a book related to one another. For instance, the content needs to be reflected in the blurb, in the cover design and in the marketing materials. Apparently this can lead to some very strange tasks being shared across departments! Chani told us that the week before she came to visit, she and one of the production controllers had been scribbling on a copy of their new sticker book to see if the paper used in it was also suitable for a colouring book they would like to release next year!

Sarah’s day-to-day work in the marketing department is quite varied. She writes and proofreads marketing materials such as ebulletins to be sent out by email telling people about their upcoming or newly-released titles. Sarah warned us not to write this kind of marketing off – it is still one of the most effective forms of marketing that Floris uses! Design also plays a big role in Sarah’s work, as she uses programs such as InDesign or PhotoShop to create posters for events, catalogues or other promotional material. One of the new marketing strategies that Floris tried for the first time this year was having a Snapchat filter available for visitors to the Edinburgh International Book Festival, where users could put their silhouette on the cover of Claire McFall’s Ferryman, which was published in June (see left). However, because Snapchat does not have live data analysis, they were not sure if it was a successful experiment or not!

When starting a new project, Chani says she finds it is helpful to imagine who her target consumer is for the book she is trying to market. She thinks about who they are, why they might be buying the book, how they might like to be contacted and where they might hear about the book. This helps her it market it towards this person in the most effective way. These things are obviously quite different for the children’s list and the adult’s list. For one thing, children are not the main consumers of children’s books, their parents are! So the children’s marketing is actually aimed at parents that might want to find their kids something to do on a long drive or while they are on holiday in Scotland. Whereas the adult’s books are more niche and the main consumers might look for them in speciality bookshops or hear about them online on community forums.

 Overall, Floris sounds like a really positive place to work and I am sure I was not the only person to leave Chani and Sarah’s talk to think seriously about a career in marketing!

 Picture credit: Floris Books

The Twitter War

October 25th, 2017 by Hollie Monaghan | Posted in Blog | No Comments
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Now that the dust has settled, wounds have healed and friendships have been, somewhat, repaired it is a good time to write about the social media training class on the 5th of October; or as it is now dubbed ‘The Twitter War’. As part of the MLitt Publishing Studies course, we had a class in which we set up Twitter accounts in order to network and establish contacts. All of that may sound nice and harmless but a hardback copy of Kazuo Ishiguro’s The Buried Giant (yes that Kazuo Ishiguro) was announced as a prize for whoever had the best tweet and that was when all hell broke loose.

We were to tweet using the hashtag #stirpub and within minutes Twitter was inundated with our very vocal and vicious fight for the book. As fellow publishing students Laura and Katie put it:

Group B was the first group to to have this class and a normally chatty class was rendered silent during this Twitter battle with all that could be heard being the furious tapping at keyboards and the occasional chuckle. Nothing will get a class of book-lovers more motivated than the incentive of a free book. There were some fantastic and hilarious tweets and there were also ones that very much advocated for violence as this tweet shows (a deserving winner I shall say from a completely unbiased viewpoint…)

Our professor Claire had put up a document on Google where we could see everyone’s Twitter handles and follow everyone on the course. This meant that we could all find each other easily and interact, yet it also meant we could attack each other in our bid for a free book! Additionally, a list of Twitter handles of influential and interesting people in publishing was made available to us as a starting point in who to follow in order to gain a wider understanding of the relationship between publishers, authors and social media. Then, many puns, insightful comments, insults and cat pictures later a winner was chosen:

So well done to Marija for her excellent tweet (and the cat picture from her other tweet which surely helped towards her win)! As amusing, and brutal, as the Twitter session was it did help us all to actively use our Twitters and interact not just with one another but with our lecturers and other people in publishing. An entire group of people were made social media savvy in just a few hours.  Looking at Twitter recently the social media class seems to have worked its magic as so many of the 2017/18 publishing students are still using the platform to interact with authors and publishers and even bookshops. There has even been a book club Twitter made for those on the course at stirpubclub. In essence, the social media class worked well, but perhaps just a bit too well.

Credit goes to:

iamlauraod

KT_CHAR_ELL

kat_marija

HollieMonaghan4

 

Hollie Monaghan

 

Shangbin Qu, MLitt in Publishing Studies 2017-18

October 23rd, 2017 by Shangbin Qu | Posted in Student Profiles | No Comments
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Hi, my name is Shangbin Qu, you can also call me Annie.  I am currently studying  Publishing Studies course at University of Stirling. I graduated from University of Stirling and Heibei Normal University with 2:1 BA joint degree in Translation and Interpreting.

This is my second year at Stirling. I didn’t change locations for Master studies because I really enjoy in life here, people are so friendly and the campus is beautiful.

From January 2017, I started to take the job as Chinese Student Ambassador at the international office, mainly to help the recruitment manager towards China applications, and a major part of my job is to operate and manage the Wechat public account for Stirling University, which is a widely-used app among Chinese.  By doing this, I known about e-publishing and  interested in publishing studies.

I hope my future career could deal with copyright management, or publishing relating to photo or fashion field.

Christina Neuwirth, PhD in Publishing Studies

October 20th, 2017 by Christina Neuwirth | Posted in Student Profiles | No Comments
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Working Title: Women of Words: Gender equality in contemporary writing and publishing in Scotland

Topic: In collaboration with Scottish Book Trust, my research aims to identify the barriers to women’s equal and effective involvement in writing and publishing in Scotland, and find ways in which those barriers might be overcome.

Research interests: creative writing, publishing, communities, intersectional feminism, LGBTQ+ studies, home, language learning, magical realism, cities (created, constructed, rebuilt), identity.

Supervisors:

Studentships: SGSAH AHRC Creative Economies Studentship (CES) Women of Words

Links:
Christina on Twitter: @gwynn255
Christina on LinkedIn

Email: christina.neuwirth1@stir.ac.uk

Bookshop Crawl, or the Power of Twitter

October 19th, 2017 by Ewa Balcerzyk | Posted in Blog | No Comments
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I must admit that when we were first told that interacting on Twitter was essential to the development of our professional life in the publishing industry, there was a part of me that considered pursuing an immediate career change. I was never the one to thrive on social media, even my Facebook account felt like too much at times. However, seeing as I didn’t really have much choice (one of our assignments on the course involves live tweeting), I decided to give it a go. A couple of days later I found myself joining a spontaneous bookshop crawl organized by complete strangers…and all because of Twitter.

It was through following the Twitter account of Edinburgh’s City of Literature that I found out about 7 October being Bookshop Day. Then, using the traditional Google search I tried to look for related events in Edinburgh. Imagine my disappointment when I found none. Reluctantly, I turned towards Twitter. Imagine my surprise when in seconds I had a potential outing organized. All it took was one search and two hashtags.

As it turned out, fellow publishers-to-be from Edinburgh Napier University were going to celebrate Bookshop Day in the best possible way, that is with a Bookshop Crawl. A brilliant concept that transforms the infamous British tradition of pub crawls into a nerdy day of rummaging through piles of books. Lea, my friend from the Stirling course, and I both loved the idea – it was an opportunity not only to indulge our predilection for buying new books, but also a great way to explore Edinburgh for the first time.

To begin with, we met the Napier students at the Edinburgh Bookshop. Definitely a good starting point: we arrived just in time to see the bookshop owner Marie put on a bright orange “Books are my Bag” T-shirt (BAMB is a nationwide campaign promoting reading and bookshops). She was clearly responsible for giving the whole bookshop a very friendly air – running to and fro, attending to individual customers with lots of enthusiasm and a great sense of humour. A quick browse through the shelves revealed that the bookshop had a very good selection of intriguing and thought-provoking fiction and non-fiction. The owners have put it this way: “If ‘Radio 4’ was a bookshop, it would be like this…”

The next bookshop we visited – Edinburgh Books in West Port – despite a close name resemblance, had a very different aura to it. It is one of the city’s most recognizable second-hand and antiquarian bookshops. The first thing you notice inside is an imposing head of a water buffalo hanging on the wall, a very characteristic hallmark. There is an incredible range of books on offer, but that’s not all: downstairs in the basement you can even purchase sheet music.

 

Clarence the water buffalo

West Port is also home to another one of Edinburgh’s second-hand bookshops that we visited as part of the bookshop crawl – Armchair Books. The abundance of books offered by Armchair was astonishing. Volumes were stacked to the ceiling and shelves squeezed into every possible nook. Also, the place was surprisingly busy, swarming with book lovers, who could not resist spending their Saturday among piles of antiquarian jewels.

 

The joy of finding old-time favoutites

 

 

Antiquarian jewels on display at Armchair Books

 

From Armchair Books we bookshop crawled to Transreal, a haven for science-fiction and fantasy enthusiasts. Not being one myself, I decided to skip it and conclude the day in Blackwell’s bookshop. As an aspiring academic publisher I was astonished by the sheer size of the scholarly section. An enormous part of the shop was reserved for serious studies ranging from philosophy to marine biology.

All in all, the day was a great success. The event was certainly low-key, but that’s what made it special – from the bottomless sea of meaningless Twitter interactions we managed to fish out something sincere and worthwhile. At the end of the day, sitting on the steps of the Scott Monument – apparently the largest monument to a writer in the world – I thought to myself: Edinburgh really is a city of literature.

Ewa Balcerzyk, MLitt in Publishing Studies 2017-18

October 19th, 2017 by Ewa Balcerzyk | Posted in Student Profiles | No Comments
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As most people studying on my course at Stirling, I’m hoping turn my passion for books into a job in publishing. This brilliant idea first occurred to me during my undergraduate course (Mediterranean Civilisation at the University of Warsaw in Poland), when I was attending some basic editing classes. However, I chose not to give up cultural studies and to carry on with a postgraduate degree in the same area. In the meantime, to become acquainted with the publishing world, I attended a one-year postgraduate course in editing and publishing at the Polish Academy of Sciences. Thanks to the skills I acquired there I was able to start working as an editorial assistant in an academic journal at the Institute of Sociology (University of Warsaw). I have also done some proofreading for the Warsaw University Press.

My publishing ambitions are centred around academic books. For a lot of my peers this doesn’t seem to be the most thrilling part of the industry, but for me this is where the most important work is done. Already during my first year at the the university I felt that after graduating I would really miss being up to date with all that exciting research going on in the humanities. The problem was that the perspective of becoming an academic seemed a bit daunting to me – I didn’t want to spend my life separated from the rest of the world by the thick university walls. Then one summer day it dawned on me that by working in academic publishing I could have the best of both worlds – I could have a “real” job and at the same be involved in the process of developing new knowledge!

The first few weeks of the publishing course here at Stirling have definitely showed me that there is much more to publishing books than just copy-editing. What’s more important, they convinced me that with enough determination I too will soon be a professional publisher.

You can find me on Twitter.

Bea Joubert, MLitt in Publishing Studies 2017-18

October 9th, 2017 by Bea Joubert | Posted in Student Profiles | No Comments
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I used to get into trouble for reading.

My mother would call my name 4, 5, 10 times, trying to yank my attention away from the pages my nose was buried in. Luckily, she never stayed mad for long, and I never stopped reading. I began writing, too, as readers often do; that pursuit led me to my first Creative Writing class at the University of British Columbia in Kelowna, B.C. While I enjoyed developing my writing skills (which I still do every day), the best part of that class for me was editing my fellow students’ work.

After a semester at UBC I transferred to Mount Royal University in Calgary, where I eventually got my undergrad in English Lit. I took all the creative writing classes available to me, eventually co-editing the Advanced Poetry class project, a collection of poetry we’d written throughout the term. Knowing I wanted to be an editor, I then set my sights on the Publishing Program at the University of Stirling.

Before I could get my toes into the MLitt, though, I had to get a graduate diploma in Media & Humanities; here I was fortunate enough to be able to pursue a research topic of my choosing. Naturally, I chose to study what I love, and wrote ~15,000 words on Editing in the Creative Writing Workshop.

Currently, in the MLitt Publishing program, I’m learning everything necessary to be the editor extraordinaire I know I am fated to be. Getting comfortable with InDesign is especially enjoyable for me, and not an area I thought I’d be particularly good at … proof that one doesn’t need to be an artist to understand (and love) great design.

In other news, I’m super into Craft Beer, Tarantino movies, tweeting about books and cats and Canada, and Shakespeare (duh?).
twitter: @BeaJoubert

instagram: Bea Joubert