Sometimes all you can do is laugh…if only to stop yourself from crying. At least that is Jonny Gallant’s approach to looking back on any and all of the mistakes that he has made in his career.
From working with Cannongate in 2004 (when publishing was made easy from the sales of Life of Pi) to Walker Books, Alma Books, and St. Andrews Press, Gallant has found himself in the role of Managing Director of Alban Books.
Alban Books is the UK distributor for eleven Christian publishers outwith the UK. Most of the publishers they work with are based in the US with others in Europe and Israel. For a relatively small company they have 7000 active titles under their care, with an average RRP of £23.55. With a team of five people marketing and selling over 500 titles per year, working with 400 trade accounts, 400 libraries, 700 academics, and 600 reviewers Alban Books know how to keep themselves busy.
Gallant himself knows how to grab the attention of a room full of publishing students, managing to inspire laughter throughout his visit by being candid about the mistakes (or, as he colorfully referred to them, f**k-ups) he has made in his career thus far and offering us a few lessons along the way.
Lesson 1: Always double check the zeros on your shipping forms to avoid sending the entire print run to Australia.
Lesson 2: Learn how to spell ‘Stationery’ and always believe the person with two degrees in Literature from Oxford University on the spelling of ‘Stationery’.
Lesson 3: There’s an odd amusement to be found in witnessing 800 people enthusiastically agree to your redundancy.
Lesson 4: Brexit is a sh*tstorm that is causing Gallant’s publishing related misery as he tries to safely make it through, with Alban Books relying heavily on their backlist, which accounts for 88% of sales. However, there is always Pope Frances, who is likely responsible for 10% of their sales, to be thankful for.
Lesson 5: When one door closes, a better one will more often than not open – mainly if you accept invitations for coffee.
Lesson 6: Always question why people don’t blink at spending £3 for a greetings card, but expect a 250+ page book to be £6.99.
Gallant did an excellent job at showing a room full of post graduate students that you shouldn’t fear making mistakes, as there are always opportunities and a lesson to be learnt. Time spent worrying about what could go wrong, or even what has gone wrong, is time wasted and there’s not a lot of time to spare in the world of publishing and distribution. It’s not too clear how Brexit is going to continue to affect Alban Books and the rest of the industry, but one thing that is clear is that ‘Visiting Speaker Day’ is fast becoming a class favourite and we’ve been left with very high expectations – no pressure.
by Alice Laing
At 2.45pm on 6th October, with a retinue of publishing students bearing boxes of precious periodicals, Nikki Simpson (Business Manager at the PPA – Professional Publishers Association) strode through the seemingly endless corridors of the University of Stirling. She was a woman with a mission. Her aim, to convert Unbelievers – those students convinced that their future lies 100% in the world of book publishing rather than that of the magazine.
There are three areas of periodical publishing – Consumer, B2B and Contract. The boxes were soon opened and magazines representing each of these areas passed around. To appreciate magazines, it’s vital to get hands on and we certainly did. Delighted sounds filled the room as we were given a design lesson in the art of the mag. Everyone is familiar with the glossy mag, but what caught the imagination in Nikki’s presentation was the sheer variety of paper stock used and glorious typography and images. Smooth, matt, cut outs, glow in the dark, QR codes, VR – seemingly unlimited creative options. Titles like Modern Farmer, Delayed Gratification, Boat, Little White Lies, Oh Comely, ‘Sup, the Gentlewoman and Hot Rum Cow had many fans and turned the head of many a committed book careerist on the day.
