I am Ziwei Lu, and you can call me Sophia. My hometown is Shanghai ,China. I have chosen Publishing studies to be the subject during the time of my postgraduate because that I really enjoy the time when I read books. When I was a little child, my parents helped me to develop a reading habit by some interesting children’s books. So nowadays, I still thankful to that children’s books. I always hanging around the children’s book section in the bookshop and library when I am free.

I also interested in the digital part of the bookselling in the UK. In China, the digital book market has been largely dominated by piracy. When people in China think about digital books, most of them think they should be free. But  I think people should be used to pay money when they want to get something, even that is not a physical book. The process of words becoming a book is really hard, so authors deserve to be paid for what excellent work that they have done. Since the digital book market in China is not so sophisticated, I am really interested in this aspect.